Printed postcards and your marketing plan!

Do you wish that you could advertise and promote your business more?

With our world’s technology and means of communication continually increasing, postcard printing can sometimes be overlooked for the quality marketing tool it is. Postcards are simple, affordable, flexible and highly attractive. Some say that postcard printing is actually the most inexpensive marketing strategy available today!

The first advantage of using postcards is the fact that they are cost-effective. It is a low level of investment for such high results. Postcards are also extremely personal and by sending postcards, business owners can develop a closer relationship with their clients and appear to be more personable and friendly. Postcards also offer a high degree of versatility with the ability to be made into different shapes or sizes to fit the message that is being portrayed.

Postcards are more than six times as likely to be read as compared with other types of mail as most of it just goes straight in to the bin! This high readership ensures that the message that is being advertised will be read and understood. Bright colors and eye-catching graphics can also be added to the postcard printing to draw the reader in even further.

Once postcard printing is complete and the postcards are delivered, don’t forget to intertwine the efforts with other marketing initiatives. A postcard can be used in conjunction with a follow up e-mail or telephone call. In order to maximize the return on postcard printing, multiple marketing tools should be combined.

Do you have eye-catching personalized postcards that could help promote your business and encourage potential customers to get in touch?  If the answer is no, then why not?  What are you waiting for?
Ashfield Printing wants to help businesses with their postcard campaign. Contact us now on 01332 662026 and make those first steps of your postcard campaign.