Business Cards Don’ts

·         Don’t Use Black and White

If your business card is in black and white it’s not going to stand out from everyone else’s. There’s nothing more nondescript or unimaginative than a black and white business card. Don’t be afraid to use colour. If you need help, contact a reputable printer, and someone on their staff will help you make appropriate choices. In fact, they’ll possibly have samples of materials for you to have a look at.

You can incorporate colour in your fonts, your logo and/or your tagline. You can also choose a coloured card stock. You may think that coloured cards are not professional but in fact they attract attention better and can effectively convey your message. 

·         Don’t Forget to Include Your Name

It’s not enough to include the business name on your business card. You need to include your name too. This gives the card the personal touch and means that they also have a point of contact.

·         Don’t Print Cheap Cards

Quality counts. If you’re consistent about quality control at every level, it’s what sets you apart from your competition. Make sure that you resist the urge to print your own business cards on your office printer as these won’t look or feel professional and this will be the image that gets put across. Work with a reputable printer. They are priced competitively, because they have to be, so choose a printer who’s willing to help you select all the right components for your business card.

The feel of your business card printing is as important as the look, so work with the printer to find the right material. There are many quality finishes to consider: gloss, silk, satin, linen, metal, plastic, etc. Whatever finish you choose try and go for the heavier weight. This implies substance, a company of substance, one that doesn’t cut corners.

·         Summary

Your business card speaks volumes about your business and the way you conduct business and is a stand-in for you and your business. Make sure that you leave a positive impression each time you leave your business card behind or hand it to a potential customer. Don’t cut corners with your business card!

Using a flyer to help your business

Whether you are advertising a business opening, event or a new product there are a few useful points for advertising using flyer printing that can really make a big difference.

·       Paper

Glossy paper is ideal when you are designing marketing flyers as it is eye-catching and instantly grabs your audience’s attention. Glossy paper also helps your text and information to stand out better than uncoated papers

·       Necessary Information

When creating a flyer, it’s ideal to keep the information brief as the last thing people want to read is a lot of text.  By placing it in the section that is most visible so it’s seen instantly works best too. The info to put on the flyer depends on the event or what you are selling. Some general information to include is the name, address, contact information and a directive call to action such as a cutoff date.

·       Graphics and Pictures

The graphics and photographs to choose for your flyers should be geared towards the purpose of your flyer. If you are selling items, consider adding a photograph of one of the items that you’re selling. If you are promoting an event, choose a background, in bold colors. Another option is to select flyers with black and white photos or graphics for an elegant classy look but full colour is usually the most appealing to your wider audience.

·       Money Off Vouchers

You can use a flyer to advertise a sale or grand opening with a voucher attached to it. Putting engaging graphics on the top section of your flyer with the coupon underneath can work well.  

Next time you have something that you want to promote have a think on how a flyer could work for you and your business.

Not sure on how a banner can help your business?

With a vinyl banner you can.....

Grab the attention of people passing by.

 

One of the most widely known uses for vinyl banners is storefront advertising, and for good reason. Whether by car or on foot, people are constantly rushing from one destination to the next. If you can’t find a way to grab their attention, you won’t benefit from their business. By using eye-popping colours and easy-to-read text, your vinyl banners will make potential customers take a second look at what you have to offer.

Showcase your business at conventions.

 

As difficult as it may be to persuade foot traffic to enter your store, it’s even harder sometimes to get people to your station at an event. Given that everyone else there is trying to do the same thing, how are you going to ensure that your booth is the one people are lining up to see? That’s why vinyl banners are essential for boosting business. With the right design and prominent placement, your vinyl banner can make sure that visitors flock to your station and make the event a SUCCESS for YOUR business.

Demonstrate sale or productivity totals during meetings.

 

Let’s face it. Meetings can get a little stale from time to time, especially if you’re rattling off a bunch of statistics. Instead of having everyone buried in his or her binder, trying to follow along to what you’re saying, create a banner that clearly demonstrates how business is doing. If you place your banner at the front of the room, you can guarantee that all eyes will be focused on you as well. When you have the attention of your colleagues, you can conduct a more productive meeting each and every time, which can translate into better business all year long.

We can help your business STAND OUT from the crowd with a personalised printed banner.

Contact Ashfield Printing on 01332 662026 or email sales@ashfieldsp.co.uk.

Promotional Items

Do you have special deals that you want to advertise?

Have you thought of using counter cards? Placing a counter card at a till point or on a reception desk, anywhere where there is a steady stream of traffic can have a beneficial effect. 

You don’t just have to be in retail to use a counter card, doctors and dentists can put them in their waiting rooms. No matter where the venue is, counter cards can effectively display your business’ sales and special deals. Not only will a well-designed counter card catch the attention of those nearby, but also it can be the incentive people need to take advantage of your great offers.

We’ve all been there. You’re standing at the checkout counter and waiting for the cashier to finish ringing up your purchase. With nowhere to go, those few moments are typically spent randomly fixating on whats in your line of sight, which is why counter cards should be a mandatory part of every retailer’s marketing plan.  

Some of you may feel that once the customer is at the till point the goal is reached.  Why stop there? To keep your customers coming back for more, you need to grab their interest when marketing future deals and purchases. Counter cards are the perfect tools to do just that.

Do you want to promote lesser-known services and goods?

If you’re experiencing disappointing sales with a particular product or service, it may be because your advertising technique is not as effective as it could be. To make sure the public is aware of what you’re selling or an event that you may be hosting use counter cards or other promotional items such as bins, shelf edges or signage to highlight your full range of goods and services that you offer.

Are you trying to increase your social media presence?

Counter cards can be customized to fit every company’s needs. If your social media presence is stagnant or nonexistent, why not use counter cards to boost your fans and followers? 

For many businesses, the difficulty in reaching customers through social media lies in not knowing how to tell them that you have a Facebook page or Twitter account. Having a counter card on your checkout counter or having a window sticker to catch their eye is the perfect opportunity to inform your customers of your social media outlets.

Here at Ashfield Printing we are more than happy to help you with any promotional or POS items that you may require. Let us be your ‘first choice’ for all of your printing requirements!

You can contact us on 01332 662026 or by email at sales@ashfieldsp.co.uk