Monday 3 June 2013

Do you want a flyer or postcard that grabs peoples attention?

Do you want a flyer or postcard that grabs peoples attention?

When you’re deciding on printing promotional and marketing materials for your business give serious consideration to four colour printing. Marketing isn’t exactly cheap and if you are a small business that can’t afford unlimited campaigns and overstock you need to make sure your promotional efforts are on target and within your budget to get the maximum ROI. Four colour printing has many benefits that can help market your business service or product grab the attention of the consumers you want. f you want your postcards, flyers and brochures to have an impact try printing in full color.
  • Accuracy – Four colour printing is the most accurate form of colour printing today. By separating the colours of your graphics into the CMYK format (cyan, magenta, yellow and black) and then transferring each during the printing process you get a vibrant and detailed reproduction that is perfect for promotional materials. 
  • Quality – When you go with four color printing you get vivid and colorful prints that are bound to capture the attention of the customers you are targeting. Studies show consumers are more likely to respond to a postcard or flyer that is done in colour as opposed to one that is one colour or black and white. With the fickleness of buyers today you can’t afford to miss an opportunity and choosing four colour printing for your marketing materials will ensure people notice your offers.
  • Volume – Four colour printing can be done in high volume without having to worry about fading or a dilution of colours in the process. Whether you need 100 postcards or 1,000 brochures we can offer high quality four colour printing that will make the last print just as vibrant and colorful as the first. 
You may think to yourself in that case why don't I just print them at home, my home printer has these four cartridges? Trying this method at home will run through your ink cartridges quickly and will also leave you with prints that are noticeably faded towards the end of a cycle.
Simply put, using 4-color printing for your promotional materials will give you a decided advantage over competitors that don’t. Contact us today and get started on a four colour process for your postcards, flyers and brochures that will stand out and get the attention of the customers you need.

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