Did you know that
choosing the right display equipment will increase the number of sales leads you get from your exhibition?
If you have the right display equipment, you will increase your visibility within the exhibition, create a positive first impression and attract the right kind of visitors. It's that simple!
But choosing the right exhibition stand can be tricky, in order to make the right chose you need to consider the following:
Exhibition Stand Checklist
What space have you booked?
·
Shell Scheme
·
Space only
What are your goals for the stand?
·
To attract
customers, get more leads
·
To pass on a
specific message
·
To launch a new product
·
To be seen at the
show
·
To stand out at
the show
·
To hold meetings
with clients
·
To get people to
take action
·
To network with
the industry
Who are you looking to
attract and what do you need to say to them?
What space will you be displaying in?
·
What floor space
do you have?
·
Are back walls
provided or do you have to make them?
·
Which sides have
walls and which are open?
·
Where will people
be coming from as they approach your space?
·
Do you have
carpet, lights and electricity?
How often will you be using
the display?
·
One time only
·
Just for this show
each year
·
At all my other
shows with the same space
·
Bits of it need to
go out on a daily/weekly basis
How often will the message
change?
·
We will keep the
same branding for several years
·
This is a one off
message for this event
·
We will change the
message for each event we attend
·
We will probably
tweak the message each year depending on last years results
How will you be
transporting it?
·
We will send it up
in a van with our events team
·
It will go in the
back of my car when we go
·
I will take it on
a train/plane to the destination and take it around with me personally
·
We will courier it
to the destination for someone to pick up
What else do you need to do
on the stand?
·
Reception point
·
TV screen
·
iPad holder
·
Literature
displays
Now you know what you need from your stand you are in a far better position to make the right
choice about selecting display equipment.
