Business Cards Don’ts

·         Don’t Use Black and White

If your business card is in black and white it’s not going to stand out from everyone else’s. There’s nothing more nondescript or unimaginative than a black and white business card. Don’t be afraid to use colour. If you need help, contact a reputable printer, and someone on their staff will help you make appropriate choices. In fact, they’ll possibly have samples of materials for you to have a look at.

You can incorporate colour in your fonts, your logo and/or your tagline. You can also choose a coloured card stock. You may think that coloured cards are not professional but in fact they attract attention better and can effectively convey your message. 

·         Don’t Forget to Include Your Name

It’s not enough to include the business name on your business card. You need to include your name too. This gives the card the personal touch and means that they also have a point of contact.

·         Don’t Print Cheap Cards

Quality counts. If you’re consistent about quality control at every level, it’s what sets you apart from your competition. Make sure that you resist the urge to print your own business cards on your office printer as these won’t look or feel professional and this will be the image that gets put across. Work with a reputable printer. They are priced competitively, because they have to be, so choose a printer who’s willing to help you select all the right components for your business card.

The feel of your business card printing is as important as the look, so work with the printer to find the right material. There are many quality finishes to consider: gloss, silk, satin, linen, metal, plastic, etc. Whatever finish you choose try and go for the heavier weight. This implies substance, a company of substance, one that doesn’t cut corners.

·         Summary

Your business card speaks volumes about your business and the way you conduct business and is a stand-in for you and your business. Make sure that you leave a positive impression each time you leave your business card behind or hand it to a potential customer. Don’t cut corners with your business card!