Tips for Creating Fantastic Brochures

Simple is Better

It can be tempting to overwhelm a brochure with images but that is counterproductive. Don’t over design them. Instead make sure that the font is readable and the design and colours are simple. The designs on the brochure should get and attract attention. But, it should direct that attention towards the message and the text.

Headlines

The headlines in your brochures must be meaningful and eye catching. People that read brochures are not settling down to read them like a novel. They are going to skim the brochures and the headlines will direct their attention. Make sure that the subheads underneath are filled with good information as well.

Use Clear Language

Stay away from using industry specific jargon. The language that you use must be clear and easy to understand. When writing the information, think about what you would tell someone if they asked you about your company. Keep that in mind as you write the text for the brochures. Confusing readers that are not familiar with the field is counterproductive.

Cover

People judge the brochure by its cover. People aren’t going to even glance twice at your brochure unless you are able to make the point. Make the point right on the front. In addition, include your logo. This shouldn’t take up the entire front. The bulk of the brochure should be the message and the images. 

Finish

When creating fantastic brochures consider that the finish is important. For brochures, it’s ideal to stick with a glossy finish. It shows off photographs and images extremely well. Just as people like to flip through glossy catalogs, glossy brochures are just as appealing.

If you are looking to change your current brochure or develop something new then please do not hesitate to contact us here at Ashfield Printing where a member of our team will be more than willing to help.