Tips for Creating Fantastic Brochures

Simple is Better

It can be tempting to overwhelm a brochure with images but that is counterproductive. Don’t over design them. Instead make sure that the font is readable and the design and colours are simple. The designs on the brochure should get and attract attention. But, it should direct that attention towards the message and the text.

Headlines

The headlines in your brochures must be meaningful and eye catching. People that read brochures are not settling down to read them like a novel. They are going to skim the brochures and the headlines will direct their attention. Make sure that the subheads underneath are filled with good information as well.

Use Clear Language

Stay away from using industry specific jargon. The language that you use must be clear and easy to understand. When writing the information, think about what you would tell someone if they asked you about your company. Keep that in mind as you write the text for the brochures. Confusing readers that are not familiar with the field is counterproductive.

Cover

People judge the brochure by its cover. People aren’t going to even glance twice at your brochure unless you are able to make the point. Make the point right on the front. In addition, include your logo. This shouldn’t take up the entire front. The bulk of the brochure should be the message and the images. 

Finish

When creating fantastic brochures consider that the finish is important. For brochures, it’s ideal to stick with a glossy finish. It shows off photographs and images extremely well. Just as people like to flip through glossy catalogs, glossy brochures are just as appealing.

If you are looking to change your current brochure or develop something new then please do not hesitate to contact us here at Ashfield Printing where a member of our team will be more than willing to help.

Why Do You Need Envelope Printing?

Envelope printing can prove to be an indispensable part of your professional communications whether you’ve been in business for two weeks or 20 years. When it comes to running a successful company, the little things can make a big difference, which is why using personalised envelopes is so important. To better understand the ways that envelope printing can help your business, consider these reasons.

Legitimize your company. Scribbling your address on a plain white envelope won’t do much for your professional reputation. Of course, you must build your company’s name on other attributes such as having courteous service and quality goods, but envelope printing can also demonstrate to your customers and colleagues that you take your business seriously and they should, too.

Brand your business. Odds are that you have competitors vying for your customers’ business. So how can you make sure that prospective clients will choose you over the other guy who’s selling the same product? Many times it all comes down to how memorable your company is to customers. Branding often plays a large role in how others perceive your business, and customized envelopes can help craft your company’s image. Each time you send out your envelopes, you are giving your customers another chance to remember your name and your great service, making your letter stand out from the pile that's on their desk.

Contact us here at Ashfield Printing and lets get your business standing out from the crowd.

Brand Identification and Colour Design

 

So what does this mean for the world of branding and advertising? The short answer is that colour is imperative when it comes to getting people to buy your products. Unfortunately, the use of colour can get a little tricky. First, you have to consider the colour of your company. What response do you want to elicit from potential customers when they think of your brand? Do you want to be seen as trustworthy, fun, or powerful? Then you must reflect on what you’re selling.

Advertise With Relevant Colours

Take Valentine’s Day for example. Businesses will be marketing cards, chocolates and flowers. Many of these businesses may have blue, black, or green as part of their branding platform, but would it make sense for them to stick with those colours for this holiday?  Pink and red are the colours of love and romance, and companies understand that to sell their goods, they must incorporate them into their promotions. 

Being in business you must also think about the selling atmosphere they’re trying to create. If you would like your customers to think they’re getting a deal, you use red or yellow to highlight products that are on sale. If you want your customers to feel like they’re buying something high-end or luxurious, you might use black or purple in your marketing scheme.

Printed postcards and your marketing plan!

Do you wish that you could advertise and promote your business more?

With our world’s technology and means of communication continually increasing, postcard printing can sometimes be overlooked for the quality marketing tool it is. Postcards are simple, affordable, flexible and highly attractive. Some say that postcard printing is actually the most inexpensive marketing strategy available today!

The first advantage of using postcards is the fact that they are cost-effective. It is a low level of investment for such high results. Postcards are also extremely personal and by sending postcards, business owners can develop a closer relationship with their clients and appear to be more personable and friendly. Postcards also offer a high degree of versatility with the ability to be made into different shapes or sizes to fit the message that is being portrayed.

Postcards are more than six times as likely to be read as compared with other types of mail as most of it just goes straight in to the bin! This high readership ensures that the message that is being advertised will be read and understood. Bright colors and eye-catching graphics can also be added to the postcard printing to draw the reader in even further.

Once postcard printing is complete and the postcards are delivered, don’t forget to intertwine the efforts with other marketing initiatives. A postcard can be used in conjunction with a follow up e-mail or telephone call. In order to maximize the return on postcard printing, multiple marketing tools should be combined.

Do you have eye-catching personalized postcards that could help promote your business and encourage potential customers to get in touch?  If the answer is no, then why not?  What are you waiting for?
Ashfield Printing wants to help businesses with their postcard campaign. Contact us now on 01332 662026 and make those first steps of your postcard campaign.

Can different colours affect your mood?

There is no escaping colour. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms?

Colours often have different meanings in various cultures. And even in Western societies, the meanings of various colours have changed over the years. But researchers have generally found the following to be accurate:

Black is the colour of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains in films, such as Dracula, often wear black.

Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer colour. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.

The most emotionally intense colour, red stimulates a faster heartbeat and breathing. It is also the colour of love. Red clothing gets noticed. Since it is an extreme colour, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.

The most romantic colour, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.

The colour of the sky and the ocean, blue is one of the most popular colours. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

Currently the most popular decorating colour, green symbolizes nature. It is the easiest colour on the eye and can improve vision. It is a calming, refreshing colour. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.

Cheerful sunny yellow is an attention getter. While it is considered an optimistic colour, people   lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult colour for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.

Solid, reliable brown is the colour of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.