So what does this
mean for the world of branding and advertising? The short answer is that colour
is imperative when it comes to getting people to buy your products.
Unfortunately, the use of colour can get a little tricky. First, you have to
consider the colour of your company. What response do you want to elicit from
potential customers when they think of your brand? Do you want to be seen as
trustworthy, fun, or powerful? Then you must reflect on what you’re selling.
Advertise With Relevant Colours
Take Valentine’s
Day for example. Businesses will be marketing cards, chocolates and flowers.
Many of these businesses may have blue, black, or green as part of their
branding platform, but would it make sense for them to stick with those colours
for this holiday? Pink and red are the
colours of love and romance, and companies understand that to sell their goods,
they must incorporate them into their promotions.
Being in business
you must also think about the selling atmosphere they’re trying to create. If
you would like your customers to think they’re getting a deal, you use red or
yellow to highlight products that are on sale. If you want your customers to
feel like they’re buying something high-end or luxurious, you might use black
or purple in your marketing scheme.
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