There is no escaping colour. It is
ubiquitous. Yet what does it all mean? Why are people more relaxed in green
rooms? Why do weightlifters do their best in blue gyms?
Colours often have different
meanings in various cultures. And even in Western societies, the meanings of
various colours have changed over the years. But researchers have generally found
the following to be accurate:
Black is the colour of authority and
power. It is popular in fashion because it makes people appear thinner. It is
also stylish and timeless. Black also implies submission. Priests wear black to
signify submission to God. Black outfits can also be overpowering, or make the
wearer seem aloof or evil. Villains in films, such as Dracula, often wear
black.
Brides wear white to symbolize
innocence and purity. White reflects light and is considered a summer colour.
White is popular in decorating and in fashion because it is light, neutral, and
goes with everything. However, white shows dirt and is therefore more difficult
to keep clean than other colors. Doctors and nurses wear white to imply sterility.
The most emotionally intense colour,
red stimulates a faster heartbeat and breathing. It is also the colour of love.
Red clothing gets noticed. Since it is an extreme colour, red clothing might
not help people in negotiations or confrontations. Red cars are popular targets
for thieves. In decorating, red is usually used as an accent. Decorators say
that red furniture should be perfect since it will attract attention.
The most romantic colour, pink, is
more tranquilizing. Sports teams sometimes paint the locker rooms used by
opposing teams bright pink so their opponents will lose energy.
The colour of the sky and the ocean,
blue is one of the most popular colours. It causes the opposite reaction as
red. Peaceful, tranquil blue causes the body to produce calming chemicals, so
it is often used in bedrooms. Blue can also be cold and depressing. Fashion
consultants recommend wearing blue to job interviews because it symbolizes
loyalty. People are more productive in blue rooms. Studies show weightlifters
are able to handle heavier weights in blue gyms.
Currently the most popular
decorating colour, green symbolizes nature. It is the easiest colour on the eye
and can improve vision. It is a calming, refreshing colour. People waiting to
appear on TV sit in "green rooms" to relax. Hospitals often use green
because it relaxes patients. Dark green is masculine, conservative, and implies
wealth. However, seamstresses often refuse to use green thread on the eve of a
fashion show for fear it will bring bad luck.
Cheerful sunny yellow is an
attention getter. While it is considered an optimistic colour, people lose
their tempers more often in yellow rooms, and babies will cry more. It is the
most difficult colour for the eye to take in, so it can be overpowering if
overused. Yellow enhances concentration, hence its use for legal pads. It also
speeds metabolism.
The color of royalty, purple
connotes luxury, wealth, and sophistication. It is also feminine and romantic.
However, because it is rare in nature, purple can appear artificial.
Solid, reliable brown is the colour
of earth and is abundant in nature. Light brown implies genuineness while dark
brown is similar to wood or leather. Brown can also be sad and wistful. Men are
more apt to say brown is one of their favorite colors.
No comments:
Post a Comment