Whether you are advertising a
business opening, event or a new product there are a few useful points for
advertising using flyer printing that can really make a big difference.
· Paper
Glossy
paper is ideal when you are designing marketing flyers as it is eye-catching
and instantly grabs your audience’s attention. Glossy paper also helps your
text and information to stand out better than uncoated papers
· Necessary Information
When
creating a flyer, it’s ideal to keep the information brief as the last thing
people want to read is a lot of text. By
placing it in the section that is most visible so it’s seen instantly works
best too. The info to put on the flyer depends on the event or what you are
selling. Some general information to include is the name, address, contact information and a directive call to action such as a cutoff
date.
· Graphics and Pictures
The
graphics and photographs to choose for your flyers should be geared towards the purpose of your flyer. If
you are selling items, consider adding a photograph of one of the items that
you’re selling. If you are promoting an event, choose a background, in bold
colors. Another option is to select flyers with black and white photos or
graphics for an elegant classy look but full colour is usually the most
appealing to your wider audience.
· Money Off Vouchers
You
can use a flyer to advertise a sale or grand opening with a voucher attached to
it. Putting engaging graphics on the top section of your flyer with the coupon underneath
can work well.
Next
time you have something that you want to promote have a think on how a flyer
could work for you and your business.
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